Web Marketing
If you wish to find out what we can do for you, and how much it is likely to cost, please request a quote.
White Hat
Our marketing strategies are known as "White Hat" as opposed to "Black Hat" - this means we use natural methods to rank higher in Google, rather than spamming techniques and similar methods, which get your site banned from search engines. Our methods are standards and search engine compliant, and will never lead to a site being removed.
If you are unsure about anything, or want to find out more information, don't hesitate to contact us.
Do you want to improve the traffic to your website and increase your online presence? MJ Solutions can provide web marketing solutions for existing websites, to rank them higher in search engines, encourage more users to visit, and utilise new technologies like social networking sites to maximise the access points to your website.
Search Engine Optimisation
If you want your website to rank higher in search engines for a particular phrase or in general, we can help. We can restructure your website so it is more search engine friendly, and use a range of other methods to help your site rank higher in search engines. Often the changes will be simple, and won't require a big change of appearance of the website (if any change at all!) - most of the work is done behind the scenes. We can also provide guidance and consultancy for future updates and practises if you use a CMS to keep your website Search Engine Optimised.
Reports
MJ Solutions can write a detailed report on web marketing for your site and how it can be improved. We look at your search engine rankings for relevant keywords, the coding of your website, the layout of the site, and information obtained over a month or so from Google Analytics to write an accurate report. This report would contain:
- Problems with the current condition of the website
- Basic improvements
- Structural changes
- New areas to explore (e.g. mobile websites or Facebook etc.)
- Other notes
- Future guidance
Advertising
Bringing visitors to your site quickly is easy, through paid advertising. We can help set up online advertising and make recommendations. Using tools such as Google AdWords and Facebook advertising, you can pick demographic groups or keywords to which your ad will appear. Most advertising methods on the internet are pay per click, so you only pay if your advert gets clicked on.
We can also set up other online advertising methods, like incorporating an easy to use email newsletter system into your website, to keep users informed, and ensure people return to the site. This is a great way to keep your website in the spotlight without paying money for people clicking on your link.
We can also set up other online advertising methods, like incorporating an easy to use email newsletter system into your website, to keep users informed, and ensure people return to the site. This is a great way to keep your website in the spotlight without paying money for people clicking on your link.
New Social Technologies and Media
Websites like Facebook are now extremely popular (Facebook has over 550 million members, that's 1/12 of the world's population!), and can be utilised to bring users to your website. Creating Facebook campaigns can provide a massive traffic base for your site, and increase the number of visitors, as well as providing updates and information to users. It is a way of reaching millions of users, without a hefty price tag. We can also create Mobile Websites, so the increasing number of people using smartphones can view your website easily on-the-go.Updates and regular content are very important in a good marketing strategy. Using RSS feeds (where people will be notified of any updates), blogs, and social networks, we can help you keep users and visitors up to date, to help keep your site active. This increases search engine ranks, and your online presence in general.